About Us

Cuppah was founded in Singapore in February 2025.

Founding Shareholders

Cuppah was founded by six shareholders, including one full-time Operating Founder. All six bring a shared long-term commitment to seeing Cuppah succeed.

We hold Bachelor's and/or Master's degrees from:

University of Oxford·University of Cambridge·National University of Singapore·INSEAD·University of Toronto·University of Chicago·Nanyang Technological University·Southwest Jiaotong University·National Taiwan University
Our Educational Background
University of Oxford logo
University of Cambridge logo
National University of Singapore logo
INSEAD logo
University of Toronto logo
University of Chicago logo
Nanyang Technological University logo
Southwest Jiaotong University logo
National Taiwan University logo

We have worked at or are currently working at:

Our Professional Experience
EY logo
Siemens logo
Google logo
Deloitte logo
Shopee logo
Xiaohongshu logo
HSBC logo
Credit Suisse logo
Brookfield logo

Together, we bring over 50 years of combined experience across strategy, marketing, product, engineering, sales, and finance.

Lead Advisors

Our lead advisors work closely with Cuppah’s founding team across strategy, product, growth, fundraising, and more.

Emma Sun

Emma Sun

Lead Advisor

Emma is the Founder and Chief Investment Officer of Veillantif Investment, a multi-asset single family office based in Shanghai that allocates capital across both public and private markets globally, including into top-tier venture capital funds. She also founded and built Langyi Healthcare – one of China’s pioneering postnatal care chains, now operating centres in major cities. A former investment banker at Morgan Stanley (Hong Kong) and Goldman Sachs (Singapore), Emma currently serves in senior leadership roles at leading private higher education institutions in China. Emma holds an MBA from Harvard Business School and a Bachelor of Commerce from the University of Toronto, and was named to Forbes China’s 30 Under 30 in 2018.

Leo Luk

Leo Luk

Lead Advisor

Leo is a seasoned impact investor and venture advisor with a decade of experience supporting early-stage, mission-driven startups across Asia and Europe. He has led strategic investments at HKSTP Ventures (USD 200M early-stage fund) and Far Eastern Group (USD 130M innovation platform), helping tech ventures scale with both impact and financial returns. A former co-founder of several social enterprises and a mentor to university spinouts at Imperial College London and global accelerators, Leo brings deep expertise in ESG, social inclusion, and venture building. He holds an MBA from the University of Oxford and a Bachelor of Applied Finance from Macquarie University.